ETCH campaign: behind the scenes

We thought it would be nice to share with you and make you feel the atmosphere of energy that was present behind the scenes during the preparation of our new Etch campaign.

While the final video may appear perfect and flawless, seeing what happens behind the scenes reveals the hard work, challenges, and mistakes that were overcome to create that result. You can see how locations are chosen, sets are created, shots and scenes are captured, and how the original idea comes to life. In the end, we hope that it offers you greater transparency about the creation of the video and allows you to have a more complete and engaging experience.

We believe that being open and honest creates a bond of trust and can lead to long-term relationships.