In a world that often adheres to the ordinary, dare to be bold

In the world of fashion, there are moments that transcend time, moments that challenge convention and ignite a revolution of style. Our pink jewelry collection is a tribute to the legendary Elsa Schiaparelli, an Italian fashion designer known for her innovative and avant-garde designs during the early to mid-20th century.

Schiaparelli introduced the concept of "shocking pink," a vibrant and intense shade of pink, to the fashion world in the 1930s. The name "shocking pink" itself suggests its bold and attention-grabbing nature. By the way, they said that the name itself originated from a comment made by the fashion editor Diana Vreeland. Known for her wit and eye for style, she reportedly exclaimed upon seeing Schiaparelli's designs, "Pink! It's the navy blue of India!" This phrase highlighted the color's boldness and its potential to be a statement hue as significant as navy blue.

The color became closely associated with Schiaparelli's brand and design philosophy, which embraced unconventional and unexpected elements. It was intended to empower and challenge societal norms. She believed that fashion should be a form of self-expression, and the color played a role in this vision. The audacity of shocking pink was meant to encourage women to embrace their individuality and question conventional beauty standards.

One of the most iconic manifestations of Schiaparelli's shocking pink was in collaboration with the surrealist artist Salvador Dalí. The "Shoe Hat" designed in 1937 featured a high-heeled shoe placed prominently on top of a hat, both in shocking pink. This piece embodied Schiaparelli's commitment to pushing artistic boundaries and her affinity for surrealism.

Elsa Schiaparelli's designs, including her shocking pink creations, gained popularity among both Hollywood celebrities and European royalty. The American actress Mae West, known for her bold persona, was often seen wearing Schiaparelli's designs, including pieces featuring shocking pink. Wallis Simpson, the woman for whom King Edward VIII abdicated the British throne, was a prominent figure in Schiaparelli's clientele and was photographed wearing garments in various shades of pink, including shocking pink. Socialite and fashion icon Daisy Fellowes was a close friend of Schiaparelli and was known for her adventurous style. She embraced the shocking pink color and wore Schiaparelli's designs with confidence and panache.

Schiaparelli's shocking pink was more than just a color; it was a symbol of breaking barriers and embracing individuality. Our Italian-crafted jewelry carries forward that sentiment, inviting you to express your authentic self. Every piece is meticulously handcrafted by skilled artisans who understand the importance of detail, quality, and passion. With neon pink enamel, we pay homage to her groundbreaking color while adding a contemporary twist. The result is a range of jewelry pieces that seamlessly blend the past and the present, allowing you to make a bold statement that's uniquely yours.